Latest Volkswagen Trademark Might Get Rivian's Attention
What form factor that machine will take is still shrouded in mystery, but given Volkswagen do Brasil's current lineup, we suspect it will either be a three-row SUV slotting in above the Tiguan or a supermini crossover riding below the Taos, T-Cross, and Tera.
Filling Holes In VW's Brazilian Lineup
The company's selection of crossovers in Brazil is rather comprehensive. Although the U.S. lineup steps neatly from the Taos at the bottom and the Tiguan in the middle to the Atlas at the top, the largest country in South America has a lot of overlaps – the entry-level Tera is about the same size as the T-Cross, but a fair bit cheaper, while the Taos and Tiguan visit the Southern Hemisphere with substantially higher asking prices than their locally produced siblings. However, there could be room at the very bottom of the Brazilian crossover lineup for a Volkswagen Tivian supermini to do battle with the Fiat Mobi Trekking, a city car with ruggedized styling.
On the other hand, Volkswagen do Brasil doesn't currently offer anything larger than the Tiguan Allspace, which is identical to the American market's previous-generation, three-row Tiguan. It's possible that the Tivian will instead be a market-specific, midsize crossover with seven or eight seats, allowing VW to sell a reasonably priced, suburb-friendly vehicle to its Brazilian customers. The new name could also appear on something else entirely, like a coupe-styled version of an existing product.
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The Volkswagen Tivian Might Even Be A Concept
The patent filing, from July 1, doesn't necessarily specify that the Tivian name will be for production, only that it's intended for a land-based motor vehicle. It's possible, then, that the company will apply the trademark to a concept car or even some new technology. The filing uses all caps for the name, so TIVIAN could instead be an acronym. We're just spitballing here, but "Traction In Various Incumbencies And Needs" is an obvious option – don't quote us on that, please.
Whatever the name could refer to, it's probably a safe assumption that it won't make its way to North America. Even if Volkswagen didn't have a technology-sharing agreement with Rivian, the names are too similar to justify selling stateside. But given the companies' collaboration, which will bear fruit when the next generation of VW electric vehicles arrive with platforms and architectures co-developed with Rivian, we doubt we'll see the Tivian name at U.S. dealers any time soon. The similarity clearly isn't an issue for Volkswagen's Brazilian arm, and we're curious to see what product will get the badge that rhymes with R1T and R1S
What form factor that machine will take is still shrouded in mystery, but given Volkswagen do Brasil's current lineup, we suspect it will either be a three-row SUV slotting in above the Tiguan or a supermini crossover riding below the Taos, T-Cross, and Tera.
Filling Holes In VW's Brazilian Lineup
The company's selection of crossovers in Brazil is rather comprehensive. Although the U.S. lineup steps neatly from the Taos at the bottom and the Tiguan in the middle to the Atlas at the top, the largest country in South America has a lot of overlaps – the entry-level Tera is about the same size as the T-Cross, but a fair bit cheaper, while the Taos and Tiguan visit the Southern Hemisphere with substantially higher asking prices than their locally produced siblings. However, there could be room at the very bottom of the Brazilian crossover lineup for a Volkswagen Tivian supermini to do battle with the Fiat Mobi Trekking, a city car with ruggedized styling.
On the other hand, Volkswagen do Brasil doesn't currently offer anything larger than the Tiguan Allspace, which is identical to the American market's previous-generation, three-row Tiguan. It's possible that the Tivian will instead be a market-specific, midsize crossover with seven or eight seats, allowing VW to sell a reasonably priced, suburb-friendly vehicle to its Brazilian customers. The new name could also appear on something else entirely, like a coupe-styled version of an existing product.
The Volkswagen Tivian Might Even Be A Concept
The patent filing, from July 1, doesn't necessarily specify that the Tivian name will be for production, only that it's intended for a land-based motor vehicle. It's possible, then, that the company will apply the trademark to a concept car or even some new technology. The filing uses all caps for the name, so TIVIAN could instead be an acronym. We're just spitballing here, but "Traction In Various Incumbencies And Needs" is an obvious option – don't quote us on that, please.
Whatever the name could refer to, it's probably a safe assumption that it won't make its way to North America. Even if Volkswagen didn't have a technology-sharing agreement with Rivian, the names are too similar to justify selling stateside. But given the companies' collaboration, which will bear fruit when the next generation of VW electric vehicles arrive with platforms and architectures co-developed with Rivian, we doubt we'll see the Tivian name at U.S. dealers any time soon. The similarity clearly isn't an issue for Volkswagen's Brazilian arm, and we're curious to see what product will get the badge that rhymes with R1T and R1S
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