Isuzu's 2025 D-Max Arctic Trucks AT35 Becomes a Giant Espresso Machine on Wheels

6 months, 2 weeks ago - 15 May 2025, autoevolution
Isuzu's 2025 D-Max Arctic Trucks AT35 Becomes a Giant Espresso Machine on Wheels
After being showcased at the 2025 Commercial Vehicle Show at the NEC in Birmingham, United Kingdom, late last month, the latest iteration of the Isuzu D-Max Arctic Trucks AT35 has entered the spotlight again, and it is now ready to energize you.

Created in partnership with Arctic Coffee, this bespoke rugged pickup truck has been transformed into an iced coffee machine on wheels. The vehicle's bed has been converted into a mobile display unit courtesy of Gearmate,

"The Isuzu D-Max Arctic Trucks AT35 is built for those who prefer to go their own way, so a shared mindset of adventure and independence makes for a fantastic brand partnership," said Isuzu UK's Head of Marketing, George Wallis. "Together (with Arctic Coffee), we're showcasing an awesome truck and moresome iced coffee, letting visitors enjoy the taste of adventure in more ways than one."

Unfortunately, the truck maker has not gone into specifics, revealing what exactly it did to the D-Max Arctic Trucks AT35 to turn it into a mobile coffee machine, stating only that both brands will pop up at various events, offering free iced coffee to participants. The vehicle does not look that special compared to its standard self, save for the dedicated decals and a closed bed used to store the iced coffee, presumably with some kind of refrigeration system. Otherwise, it would not be iced coffee, would it?

As you likely know, the 2025 Isuzu D-Max Arctic Trucks AT35 features a dedicated suspension, rides on large 35-inch BFGoodrich all-terrain tires, and comes with extended side steps, flared wheel arches, and several other things. The approach, breakover, and ramp angles are rated at 35/34/22 degrees, respectively, and the vehicle has a towing capacity of 3.5 tons (7,716 lbs) and a payload capacity of one ton (2,205 lbs).

Inside, the rugged pickup truck features a 9-inch touchscreen infotainment system with wireless smartphone integration, a 7-inch driver information display, a dual-zone climate control system, heated front seats, leather upholstery, an 8-speaker audio system deemed as being premium, and others. Numerous ADAS features are also on deck, from the rear-cross traffic braking and turn assist to the intelligent adaptive cruise control and traffic sign recognition.

Customers can choose from various exterior paint finishes, including Spinel Red, Biarritz Blue, Dolomite White, Onyx Black, Obsidian Gray, Mercury Silver, and Splash White, and will also enjoy bi-LED headlights for chiller night drives. Powering the 2025 Isuzu D-Max Arctic Trucks AT35 is a turbodiesel engine that develops 162 hp (164 ps/121 kW) and 266 pound-feet (360 Nm) of torque.

The pickup truck has a 125,000-mile (201,168 km)/5-year warranty in the United Kingdom and is on sale, starting at £57,005, which equals $75,318  at today's exchange rate. Is this ride your cup of tea?

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