Here’s What The New Volkswagen Logo Looks Like On A Grille

13 April 2020 - motor1

Here’s What The New Volkswagen Logo Looks Like On A Grille

Separated letters and a narrower stroke give the VW emblem a modernist twist.

Volkswagen unveiled its new corporate logo last year, but unlike BMW, the Wolfsburg automaker will actually put it on its cars. A modernized version of the iconic VW badge first appeared in the U.S. on the 2020 Volkswagen Atlas Cross Sport (globally on the Golf 8), and the company released another image of it adorning a refreshed 2021 Atlas.

The new logo is characterized by a narrower stroke for both the letters and the circular band that encapsulates them. There's also a distinct separation between the V and the W, and the W itself "floats" above the circle. Overall, the new emblem looks lighter and less bulky.

The old logo's three-dimensional effect is also gone – when printed on paper or displayed on a screen, the new emblem appears flat, with no highlights or shadows. One of the reasons for that particular change is to make sure the VW branding is flexible enough to be displayed on everything from a smartwatch home screen to a manufacturing facility marquee. Volkswagen isn't alone in embracing this "digital first" philosophy. BMW did the same when it lightened, flattened, and thinned out its iconic roundel emblem last month, and Nissan is rumored to follow suit.

The new logo is characterized by a narrower stroke for both the letters and the circular band that encapsulates them. There's also a distinct separation between the V and the W, and the W itself "floats" above the circle. Overall, the new emblem looks lighter and less bulky.

The old logo's three-dimensional effect is also gone – when printed on paper or displayed on a screen, the new emblem appears flat, with no highlights or shadows. One of the reasons for that particular change is to make sure the VW branding is flexible enough to be displayed on everything from a smartwatch home screen to a manufacturing facility marquee. Volkswagen isn't alone in embracing this "digital first" philosophy. BMW did the same when it lightened, flattened, and thinned out its iconic roundel emblem last month, and Nissan is rumored to follow suit.

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